Introduction Design Content Interaction Technical

The appearance of your website is probably the first thing that your visitors notice. It's the first thing a web designer will usually look at. But here at The Webgineers, it's only the starting point - there's a whole lot more to the design of your website than just the look of it!

Branding

Your brand is hugely important. Put simply, it's a set of visual elements - your logo and other graphics, colour schemes, layouts, etc. - that represents you to the world. It's your heraldry.

Your website establishes and reinforces your brand. Every page, every graphic, every form, every last piece of layout should follow your unique visual themes. Your visitors should never be in any doubt that it's you they're visiting. Not only does it remind your customers of who you are, but it gives you a chance to say something about yourself, instantly and without words. It tells your customers how they should feel about you.

Take a look at some of our branding commissions in our portfolio.

(You may also be interested in reading Designing for Accessibility)

Structure

Every time a visitor clicks onto one of your pages, they scan to see if the page gives them what they want. Research shows that your page has just three seconds in which to attract their interest, otherwise they'll click away. Even if the page looks promising, you've still only got ten seconds to deliver the goods. That's because your visitors aren't really interested in you, they're interested in their own problems.

It's about transparency. If your visitors can't see something which helps them, right away, they'll click away. If they can't see what to do next, they'll click away. If you put distractions in their way as they surf, they'll click away.

And when they click away, you've lost them for ever, to a competitor who delivers what they want, instantly and simply.

Do your pages tell your visitors, clearly and instantly, what they're about? Do they make it obvious what to do next? Wouldn't you like to know? We have technology which tracks each and every visitor you get. You'll see where they come from, how they move through your site, and when and why they leave. Contact us now for a health-check of your existing website. No charge, no obligation. Just the truth you can trust.

Business Objectives

One of the questions we ask at The Webgineers is: "What is your website for? Who do you want your visitors to be, and what do you want them to do once they arrive?". It's a core question: an e-commerce facility would be constructed to be very different to an information portal, and those would be different again to awareness advertising, a political message, a fan site, or a directory. Sometimes, you'll need more than one website to cover all the bases.

Here at The Webgineers, we have the marketing expertise to understand your relationship with your visitors, and to design your site to have the maximum impact

Take a look at our portfolio, to get a sense of the breadth of our expertise.